NO!SPEC
February 10th, 2007retrograffica supports the NO!SPEC movement which means that no work will be undertaken on a speculative basis. read more about NO!SPEC.
the reason for this is that the main product of our business is ideas and it makes no sense for us to create our product without getting paid for it. developing creativity is very labour intensive and although we wish it were otherwise, it seldom comes in a flash of inspiration. rather, it usually requires research and thinking time, then the working through of many different ideas and approaches. this makes it difficult or impossible to do good work in a compressed time frame. speculative projects usually require cutting every creative corner. that’s hardly in your best interests, or ours.
if you disagree, I would urge you to read this article.
by lauren